For our visual, we created an affinity map. Often, an affinity map is used when brainstorming. Items are placed on four axes. For our project, we created an affinity map that organized the assignments we have had in Introduction to Visual Communications. We included the “How-To: Spaghetti Dinner,” Geographical Map, Collage, Mind Map, Concept Map, Flow Chart, Multivariate, Simple Graphs and Charts, and the Lawn Care assignment. It is our experience that these sketches allowed students to implement visual concepts learned in class.
On one axis, there was Imaginative on one side and Confining on the other. On the other axis, the labels were Hard to Easy. Our group chose where each assignment would go. It is important that we explain our definitions for the labels we chose. We understand Imaginative for this set-up as meaning “allowing creativity.” Assignments toward this end tended to be more original. They often included an artistic element. Confining for this project is understood as “having rigid rules and structure.” The assignments placed closer to this label tended to give students less ability to go off on their own ideas. The label “Hard” refers to the amount of work and the level of ability required by the student to complete the task. We considered the length of time needed to complete the assignment and the complicity of the sketch’s rules when placing our items on Hard and Easy axis.
After much deliberation and discussion, our group was able to decide where to place our sketch items. It is acknowledged that a different group of students may have placed their sketches on different places throughout the affinity map. This is what makes this project especially unique. The actual sketches were our group members’ best sketches picked by the four of us.
After taking this class, it is impossible to ignore visual decisions when creating a poster. On our poster, we used different colors to represent each of the four quadrants. This tends to lessen the cognitive load because viewers can observe the items in one quadrant as being “together” or “similar.” As they start to see these items of the same color as part of a group, the Gestalt principle of proximity occurs. This means that when items are closer together, they are considered part of a whole. Also, our group wanted to fill in space on the poster by adding principles we have learned in class. However, we decided against this. Executing Occam’s Razor, defined as “The principle that one should not increase, beyond what is necessary, the number of entities required to explain anything,” we decided that the visual impact of just the sketches on the graph produced the desired result.
Before creating our visual we had also agreed upon a targeted audience. Given the nature of our visualization we decided that the perfect target audience would be a college freshman student indecisive about enrolling in this class. As typical college students we acknowledged that important factors that play a role in our picking of classes are its content, difficulty (although it shouldn’t), workload, and experience. Our visualization thus provides the uncertain student a preview of the material, examples of the types and number of assignments, and most importantly how difficult or easy those assignments are.
My personal experience working with my group was a very positive one. It was a trial and error process as we first wanted to do a flow chart. We soon realized however that a flow chart would be extensive and wouldn't be the best representation of the information we wanted to express. I then suggested we do an affinity map. We all agreed that it would be a great idea 1) because it would concisely and accurately represent our information 2) because it's different and many people would shy away from making one. The end result was concise, clear, and accurate visual that displays the information in a in-ambiguous manner. Our visual may seem like it lacked extensive effort, however a lot of our effort was used to draft up the final visual. We had a flow chart that we had to scrap and start over.
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